Business Head at PAN India Recruiters
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Manager - Brands - Building Material/Sanitaryware Industry (6-8 yrs)
About the client:
- Company Name: xyzasd
- Industries: BPO / ITES, IT Services & Consulting, Engineering & Construction
- Company Type: Forbes Global 2000
- Funding Stage: Seed Stage
- Headquarter Location: Bangalore
- Nature of Offering: Product & Services
- Founding Year: 2021
- No of Employees: 201-500
BRAND STRATEGY & EXECUTION :-
- Strategizing, defining and driving the Brand roadmap (offline and Digital) for the brands across India.
- Market initiatives across all target segments and touch-points, including Digital, POS, ATL/Mass media with the motive to achieve the brand's sales in India
- Understand the market through Market Insights, researches and cross functional coordination to formulate relevant Brand Strategy and communications for the product categories.
- To plan and execute the BTL initiatives as and when required
AGENCY & MEDIA COMMUNICATON :-
- Work with media agency in strategizing the most ideal media plan for the brand across all platforms.
- Managing external agencies for advertising, digital, media, BTL asset designing and creation and deployment.
- Content marketing strategy across all social channels, lead SEO and SEM initiatives.
- Lead the digital marketing journey for brand across all channels effectively and in alignment with the overall strategy
MARKET PRESENCE & CAMPAIGNS :
- Responsible for conceptualizing and executing market-relevant campaigns in both online and offline modes aimed at relevant audience.
- Lead and develop all market research initiatives including qualitative and quantitative studies that may be required to answer business problems
- Build a clear understanding of Industry to evaluate the right formula for the Brand and establish Brand as most sought after brand in the super premium category
- To have key focus on the NPD segment for the assigned category in order to meet the category targets
- To consistently be in alignment with product team to ensure the communication creates a brand pull in the market.
Candidate Requirement :
MBA - Full Time
Only Local Delhi / NCR candidates preferred
From - Sanitary ware / Bath fittings / Building Material Industry - Only apply
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