Manager - Brands - Building Material/Sanitaryware Industry

About the client:

- Company Name: xyzasd

- Industries: BPO / ITES, IT Services & Consulting, Engineering & Construction

- Company Type: Forbes Global 2000

- Funding Stage: Seed Stage

- Headquarter Location: Bangalore

- Nature of Offering: Product & Services

- Founding Year: 2021

- No of Employees: 201-500

BRAND STRATEGY & EXECUTION :-

- Strategizing, defining and driving the Brand roadmap (offline and Digital) for the brands across India.

- Market initiatives across all target segments and touch-points, including Digital, POS, ATL/Mass media with the motive to achieve the brand's sales in India

- Understand the market through Market Insights, researches and cross functional coordination to formulate relevant Brand Strategy and communications for the product categories.

- To plan and execute the BTL initiatives as and when required

AGENCY & MEDIA COMMUNICATON :-

- Work with media agency in strategizing the most ideal media plan for the brand across all platforms.

- Managing external agencies for advertising, digital, media, BTL asset designing and creation and deployment.

- Content marketing strategy across all social channels, lead SEO and SEM initiatives.

- Lead the digital marketing journey for brand across all channels effectively and in alignment with the overall strategy

MARKET PRESENCE & CAMPAIGNS :

- Responsible for conceptualizing and executing market-relevant campaigns in both online and offline modes aimed at relevant audience.

- Lead and develop all market research initiatives including qualitative and quantitative studies that may be required to answer business problems

- Build a clear understanding of Industry to evaluate the right formula for the Brand and establish Brand as most sought after brand in the super premium category

- To have key focus on the NPD segment for the assigned category in order to meet the category targets

- To consistently be in alignment with product team to ensure the communication creates a brand pull in the market.

Candidate Requirement :

MBA - Full Time

Only Local Delhi / NCR candidates preferred

From - Sanitary ware / Bath fittings / Building Material Industry - Only apply