Manager - Branding/Marcom - Telecom - IIM/IMT/MDI/ISB

We are Margdarshak Consultants looking forward for the Sr. Manager - MARCOM role with a leading MNC.

Role title: Brand/MARCOM Manager

Location: Patna

Education: Should be a good-B school pass-out (IIM / MDI / IMT / MICA / Symbiosis / UBS / ISB)

Role Purpose:

- Ensures the effective development and execution of marketing communication and brand strategy / programmes, including visual design and sponsorship activities and inputs into the overall marketing strategy. Is accountable for the delivery of programmes and the selection of channels.

Essence Of Role: Key Accountabilities:

- Strategic - Budget planning and controlling-A&P Budget - Planning / Controlling / Execution. Maximise SOV with minimum SOE

- New town launch plan: Ensuring Proper planning and control over activity during new town launch

- Operational - Coordination and communication-Interdepartmental and Agency-Marcom - Conception / Agency brief / Execution / tie ups / coordination with departments and agencies. Coordinating with all departments for timely & smooth execution for national and local rollouts

- Planning and execution control for all type of BTL and ATL activities-Creative Planning & Micro detail in execution for all ATL & BTL activities. Media Planning / Events / Marketing Programmes / trade marketing / Publicity / Visibility - In shop, Out shop, Signage and Outdoor

- Innovation and Change - They analyze the demands of markets, study the consumer's psychology, study market fluctuations, prepare marketing communication strategies accordingly to deliver effective brand management initiatives.

- Knowledge - The incumbent will at all times try to study the market pulse to devise and develop key themes and messages to communicate.

- Communication - Brand equity measurement and Brand Custodian-Brand equity for service and organization and reflected thru research scores like Indica, ATP etc. Brand Custodian. All touch points - Employees / Trade Partners / Internal Department / Consumers / vendors

Request you to let me know your keenness towards this opportunity along with the following details:

Current CTC:
Fixed & Variable Components:
Monthly Take Home:
Expected CTC:
Notice Period :
Marcom Budget :
Team Size:

Swapnali Nair
Consultant
Margdarshak Consultant Pvt Ltd
Mobile: +91-9819889058
url: www.margdarshak.net