CEO at Mizizi Management System Pvt. Ltd.
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Manager - Branding - FMCG (9-15 yrs)
Position : Manager
Location : Kolkata
Job Description and Candidate Profile :
Manager - ATL Marketing / Branding
- Having exposure on Budgeting, Planning and Executing at a corporate level.-
Job profile :
This role is primarily responsible for :
- Leading and driving brand activities in the market, developing appropriate ATL strategy by exploring conventional and non- conventional media channels
- Coordinating with creative agencies
- Bring out of the box and innovative ideas to enhance the brand value
- Design & Implement ATL media campaigns as per business needs
- Develop clear understanding of branding objectives and thereby make branding a strategic business partner.
- Creating brand salience and building imagery of brand to support the marketing activities.
- The candidate should have 9+ years of functional experience, preferably in FMCG
- An MBA (Marketing), having excellent communication skills