Manager - Branding - FMCG

Customer understanding :

Be the voice of the customer internally

Understand needs - even those that the customers themselves may not realize

Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behaviour

Pricing :

Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

Use discounting to drive portfolio mix and achieve strategic goals

Merchandising ;

Develop and execute plans to showcase the right products

Identify cross-selling and upselling opportunities

Own the customer experience in the category - make navigation, discovery easier. Save the customer time

Identify the parameters customers use to make decisions and ensure catalog richness

Marketing :

Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions :

Create promotions to drive revenue, margins, etc.

Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

Work with buying and inventory planning teams to reduce inventory where needed