Manager - Branding & Communications - Hospitality/Media/Entertainment

ROLE PURPOSE:

The Brand & Communications Manager - will manage the Indigo portfolio that currently spans Indigo 919 Radio (Bangalore and Goa), Indigo Live Music Bar and Indigo Live Events. The role will manage the end-to-end spectrum of traditional media and digital engagement focusing on marketing activation that results in sustained business growth and brand leadership. The role will work towards ensuring maximum brand / digital equity and social recognition resulting in strong audience / customer / attendee stickiness and advocacy.

REPORTS TO: Marketing / Business Leader

EXPERIENCE: 8 to 10 years in brands with a focus on hospitality, media, entertainment.

QUALIFICATION: Degree in Communications / Marketing

LOCATION : Bangalore

SALARY : As Per Market

KEY AREAS OF RESPONSIBILITY AND ACCOUNTABILITY:

- Drive an integrated online and offline marketing engagement model that leverages the strengths of the brands within the Indigo portfolio

- Pursue innovative engagement models that can attract, keep and recommend customers

- Translate offline experience into online engagement and vice versa

- Create a social engagement ecosystem within the Indigo employee base

- Use sophisticated social media analytics tools to create smart engagement models

- Work seamlessly with the Agency and support on-ground and on-line execution of initiatives and programs

- Prioritization of digital investments and initiatives with a keen eye of business value and returns

- Take end-to-end ownership of Digital Programs and create and effective management reporting ecosystem

- Work on smart activation models with partners and BTL / ATL engagement

DESIRED SKILLS:

- Demonstrated experience in Digital Strategy, tactics, programs and execution

- Innovator, dot connector w/ability to translate visions into actionable plans

- Strong collaborator, influencer - drives change through ideas and actions

- Strong program and process management skills

- Sound B2C and B2B marketing acumen