Manager - Brand - Retail

1. Scope of the role :

- She/ he will be responsible for the growth of the innovations portfolio for the business by driving new product launches and innovation strategies for growth on pillar products.

- She/he will drive the innovation strategy of the business, which will include building and nurturing a portfolio of brand(s)/sub-brands and products in line with business goals - based on a deep understanding of market, consumers and competition

- To work with the business to arrive at sharply defined marketing objectives and annual plans in order to deliver required business growth and GC.

- To execute marketing and product plans in line with budgets and timelines

2. Job Profile :

- To own and run the innovation piece for the portfolio

- Identifying new opportunities for the business

- Managing the innovation funnel from idea stage to launch stage

- Managing a cross-functional team towards launch of new products

- Devising and driving a strong innovation strategy for the company, which includes :

- Developing an innovation pipeline in line with market/ consumer requirements and to grow the portfolio in line with stated business objectives

- Drive launch of new products as per calendar by overseeing product development, supply chain and marketing inputs

- Pricing of new and existing products to deliver budgeted margins.

- Regular analysis of product performance to arrive at necessary action plan

- To develop and manage an exciting brand portfolio of the division- in line with market potential, growth objectives and consumer understanding.

- To help define growth path for the business and input into the business plans for future growth.

- To develop annual marketing plans for the business - in line with stated business objectives.

- To formulate and execute the launch and marketing plans in line with timelines and budgets-and achieve the targeted marketing objectives.

This includes :

- Mass media, local level advertising, BTL & PR, Digital media, Channel specific promotions, etc.

- Driving POS/ VM plan for the business

- Retail marketing activities through tie-ups & BTLs.

- To manage the overall marketing budget of the innovations portfolio.

- To monitor and manage key impact metrics including GC and MC on the innovations

3. Key Deliverables :

- Developing the innovation strategy for the portfolio

- Development, launch and success of new products in line with objectives and product strategy.

- Developing launch plans for the new product offerings

- Developing annual marketing plans for the innovations portfolio - in line with business objectives.

- Reporting and analysis of market movements and impact of initiatives on key metrics

- Enhanced and ongoing Consumer understanding

4. The right person :

- MBA with 6-7 years work experience in any FMCG/lifestyle brand. At Least 3 years marketing experience preferred.

- High Strategic Ability- to derive marketing objectives, market scoping, product strategies and plans

- Strong project management skills - to manage and oversee product development projects

- High Energy Individual

- Team Player

- Good analytical & communication skills

- Good understanding of brands and communication development

- Strong numerical ability- to manage costing, product profitability etc