Manager - Brand & Public Relations - Internet/eCommerce

Manager - Brand & PR - Internet/ ECommerce

- Define the brand architecture, values, language & symbols.

- Ensure the brand templates across various touchpoints

- Build 360 degree brand campaigns to drive awareness & PI ensuring business impact

- Oversee brand communication initiatives across All online and offline channels; media planning & placement and BTL

Activities for the brand :

- Build & execute effective app & cross sell strategy by mapping out consumer journeys for effective lifecycle engagement

- Manage communication and campaigns through app

- Manage brand marketing calendar involving product launches, events, brand associations, ATL campaign management and consumer engagement initiatives aimed at driving traffic to all consumer touch points

- Manage digital touch-points including website & social media to effectively increase brand reach. Focus on reach and engagement matrix on social media.

- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI.

- Liaise with internal stakeholders (Sales/ Product/ Customer

- 5-7 years in a Brand Communications Role working B2C

- Ecommerce, Fintech will be preferred

Skills, Abilities and Competencies :

- Experience in Marketing, Communication, Brand Management

- Experience in App communication and campaign

- Strong understanding of brand communication development

- Strong alignment with new age & digital media

- Superior oral and written communication skills with an innate