Brand Partnership Manager
The Top Recruitment Firm in India - 2014, Wenger and Watson Inc, Bangalore
We have Job opportunity with one of our client into E-Commerce
Job Location : Bangalore
Job Description :
Lead and drive brand partnership initiatives for our new venture
- Interact with over 100+ lead apparel and footwear brands and develop co marketing initiatives
- We will expect the key relationships to be driven with a core set of brands - say 20-30
- Pitch unique marketing ideas to promote brand for our new entity
- End to end responsibility for all brand partnerships - with a wide array of brands viz Nike, UCB, BIBA etc - driving co-marketing programs, promotions, shop-in-shops, digital campaigns, etc. Build strong long-term relationships.
- Research and analyze shopper data to assist the partner brands to gain insights and create better initiatives on the site
- Provide solutions to brands to achieve their objectives viz increase sales on the site / establish or promote their brand positioning and communication, etc..
- Define a strategic framework and roadmap to monetize brand partnerships in a collaborative and sustainable fashion.
- KPIs will include number of partnerships, quality of relationships, and monetization targets.
Skills required :
- Needs a strategic thinking capability and proven marketing skills
- Ability to ideate and think out of the box
- A good people management skills
- Should know how to foster business relationships and develop ways of working with multiple stake holders
- Drive innovative ideas, strategic tie ups, and larger/thematic promos
- Wrangler wanderers, Nike TCS, Reebok fitness studio (!!) etc
- Co-branded TVCs; brand template communication etc
Rashmi |080-49373400; Extn - 129
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