Manager - Brand Outreach - Healthcare

Brand Outreach and Storytelling Specialist

Key responsibilities:

- Gather a deep understanding of the target audience across different touchpoints (patients, doctors, hospitals, corporates)

- Connect and nurture loyal to the App users as a growing brand community

- Build relationships with key influencers - including the own partner brands and eminent doctors- and identify opportunities to leverage them as advocates and evangelists

- Create opportunities for community interaction and engagement for the App users- including offline/online events, webinars etc with doctors/partners

- Develop and execute marketing strategies and creative campaigns for such growth- including but not limited to forums, contests, giveaways, surveys, polls etc.

- Interpret user data to identify relevant brand and user stories

- Design creative narratives for storytelling via user-generated as well as curated content

- Paired with a photographer or videographer, gather stories that brings the App as brand to life and accomplish pre-determined communications goals

- Deliver packaged content and stories for defined marketing tactics

- Guide other content creators to bring about a consistent brand totality and personality across all content platforms and formats.

Required skill set :

- Strong communication skills, both written and verbal

- A people person, knows what makes people tick and have a natural personal appeal in building relationships

- Understands storytelling and marketing copywriting trends across varied media types

- Long form content and video production experience

- The ability to work autonomously and still be an excellent team player

- Proven ability to own and lead projects, which might also require a bit of team/people management