- To implement proposed Marketing plans in line with the overall Marketing strategy for the brand, there by enabling achievement of business objectives and targets. - To create market pull for the brand by implementing the proposed marketing initiatives, promotional campaigns and constantly engaging with internal stakeholders, trade partners &amp; end consumers. Job Responsibilities : - Sales Target &amp; Market Share Achievement - Implement the proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand. - Marketing Budget Management - Periodically (Annually / Quarterly / Monthly) monitor and utilize Marketing/Advertising budget as per the needs of the business and under the direction of Associate Director-OTC. - Develop &amp; execute the Marketing mix for the brand in line with the overall Marketing strategy, thereby enabling a achievement of brand objectives and growth targets. - Plan &amp; execute media campaigns/ATL promotion initiatives for the brand in coordination with Advertising &amp; Media agency. - Ideation, planning &amp; control of all BTL activities &amp; Sales Promotion initiatives undertaken on the brand. - Market Intelligence - Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-a-vis competition. - Analysis, evaluation &amp;&nbsp;presentation of all data related to the brand &amp; category to gain insight of market realities. - New Product Introduction - Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share &amp; profits. - Product Life Cycle Management - Collaborate with stakeholders for introducing brand / line extensions in order to extend product life cycle. - Provide necessary guidance &amp; direction to the sales team for executing sales plans and sales promotion initiatives.&nbsp; - Develop rapport with the field force in order to obtain necessary feedback &amp; insight of sales &amp;&nbsp;distribution. - Work in liaison with other internal organs like Sales, NPI, Packaging, R&amp;D, Operations &amp; Finance on various product management take Requirements : - MBA/PGDM from Top B-School - 3-5 yrs experience in Pharma/OTC Brand Management Contact: Anish Shah | +91-7777078901

Mumbai

Manager - Brand - OTC - Pharma - IIM/ISB/MDI/FMS 

Manager - Brand - OTC - Pharma - IIM/ISB/MDI/FMS  ,Job Description for Manager - Brand - OTC - Pharma - IIM/ISB/MDI/FMS  in PeopleZ HR in  Mumbai for (3-5) years of experience. Apply Now!

Job Description for Manager - Brand - OTC - Pharma - IIM/ISB/MDI/FMS  in PeopleZ HR in  Mumbai for (3-5) years of experience. Apply Now!