Manager - Brand Marketing - Media

One of the top media conglomerates is looking for a manager within the brand function to be a part of their flagship brand.

JD for the Position :

- Identifying the TG, who, what, where, how of the brand.

- To initiate discussions with edit, sales and management to grow the brand, review brand health and identify gaps in programming, communication, advertising needs etc.

- Campaign Management for existing shows, event related shows or for other brand campaigns or large format events like (Budget, Leadership campaign etc) which includes conceptualization, briefing the agency, shaping the campaign, identifying media vehicles and the executing the campaign

- Driving and managing social media presence and engagement with viewers

- Identifying avenues for media partnerships

- Viewership and competition tracking

- Sales support through ideas, on air innovations and to work towards driving monies from beyond regular FCT.

- Trade communication and engagement.

- Identifying and ensuring that the network is used effectively to amplify brand and tactical campaigns.

- Vendor Management, Maintaining vendor relationships and ensuring timely release of payments post completion of the campaign.

- The position is not open to sales professionals.

Education : B Tech, MBA