Manager - Brand Marketing/Marketing Communications - Marketing Agency

Manager - Brand Marketing (Marketing Agecy)

JOB DESCRIPTION :

(The details contained here-in will describe the job content and job context)

Position / Grade : Manager - Marketing Communications

Department, Vertical, Sub Vertical : Marketing & Rewards, Brand

Location : Gurgaon

Reports To (Position) : Head - Brand Marketing

Job Summary :

(The primary purpose or objectives and an overall description of the position)

- Campaign management, customer engagement, partner engagement, engagement strategy and execution. Role requires 40% strategy and 60% execution orientation.

- Network campaigns (fully)

- Customer Life Cycle Management campaigns

- Partner campaigns (select partners)

- Campaign operations (bonus points, campaign analysis)

- Program KPI tracking

- All marketing reporting on campaigns

- Presentation to management, leadership

- BTL initiatives / on ground activation

List The Duties And Responsibilities :

(That are significant in achieving the objectives of the job)

- Strategizing, planning, developing and executing successful ideas and campaigns for key program and partner initiatives. Campaign review, analysis, agency management. Creative process and project management.

- Work with agencies and business teams to achieve their goal with marketing optimization.

- Working with delivery teams and cross functional stakeholders to ensure results.

Experience Required :

(Minimum relevant or equivalent industry experience required - scope and duration)

Critical:

- 4-7 years

- Academia Any graduate degree, MBA a plus

Skills, Abilities, And Competencies :

(Required to successfully perform this job) - People interaction and ability to interface with multiple teams to get the campaigns off the ground. (partner teams, operations, analytics, legal), ability to put together processes and stick to policy and process.

- Good knowledge of communication, digital marketing and direct marketing campaigns.

- Positive attitude and ability to lead a team and work with 2-3 agencies at the same time.

- Ability to communicate well with internal stakeholders.

- Project management skills.