Manager - Brand Marketing - Education

Brand marketing - involving the promotion of any brand activities and strategies to establish and maintain the presence of a brand in the market is known as brand marketing.

JOB DESCRIPTION

Responsible to develop and execute marketing programs that increase brand identity and brand awareness of a company or product.

Role and Responsibilities:

- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

- Define product strategies and road maps

- Research and determine product weaknesses and areas to be modified

- Develop sales tools and collateral's

- Develop effective product positioning in the market

- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development

- Develop a mid-term plan and financial analyses

- Brief and train sales personnel

- Launch and oversee advertising and media planning

- Coordinate activities of specialists involved in the brand positioning of the products

- Undertake package development strategies.

- A brand marketing headset is much needed to be able to build long term and short term strategies for building Company brand.

- Apart from creating marketing strategies, the individual should be able to execute them with the help of agencies across different channels - digital/online, print and offline (events, conferences, etc). At least 2-3 years of experience in a similar role is much appreciated to bring in speed to our current priorities.

- PR is integral to this role and we work through different agencies for it. Over the period we would want to build these capabilities/network in-house.