Manager - Brand Marketing - D2C Segment - FMCG Health & Wellness

Brand Marketing Manager - FMCG Health and Wellness - D2C

Brand Strategy and Planning:

- Develop and implement comprehensive brand strategies to enhance the positioning of our health and wellness products in the market.

- Conduct market research to identify trends, competitive landscape, and consumer preferences to inform brand strategy.

Campaign Development and Execution:

- Create and execute integrated marketing campaigns across various channels, including digital, traditional media, and in-store promotions.

- Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.

Content Creation:

- Oversee the development of compelling and relevant content for marketing materials, including product packaging, advertising, and digital content.

- Ensure brand consistency and messaging across all communication channels.

Digital Marketing:

- Drive the digital marketing strategy, including social media campaigns, influencer partnerships, and online advertising.

- Monitor and analyze key performance indicators (KPIs) to optimize digital marketing efforts.

Consumer Engagement:

- Develop and implement initiatives to enhance consumer engagement and loyalty, including customer feedback programs and loyalty programs.

- Identify opportunities for consumer education and awareness campaigns related to health and wellness.

Budget Management:

- Manage the marketing budget effectively, ensuring efficient allocation of resources to maximize ROI.

- Monitor and report on key financial metrics related to marketing activities.

Cross-Functional Collaboration:

- Collaborate with sales, product development, and other departments to ensure alignment of brand strategies with business objectives.

- Provide marketing support for new product launches and promotions