Manager - Brand Marketing - Consumer Durable

Product Marketing Manager - Indias Leading No 1, Durable Consumer Product Co.

Category Handled -- 400 crs

- Developing and implementation of annual and quarterly calendar of marketing activities in line with business strategy.

- Key role includes devising brand communications and thereby aligning with key stakeholders (interface) and agencies (creative, media - ATL / BTL) for planning and execution of brand plan.

- Competitor comparison and product benchmarking. Identifying target segments and understanding client requirements.

BTL : Increasing Counter level visibility through branding and merchandising, Exhibitions, On Ground Activations, Product launches and other innovative activities

Budget Planning :

- Designing and executing training modules, schemes, events, conferences & BTL activities for channel partners.

- Handling on ground activations and visibility campaigns

- Visiting markets PAN India to understand internal and external business challenges and develop strategy to overcome the same.

Candidate Requirement :

- Full time MBA .

Candidates from : Consumer Durable / Electrical Fittings / Architectural Glass / Architectural Specified Product-line / Paints / Building Material / Glass / Lubricant can apply

Mumbai Local, West Zone Based working candidates only preferred

Narayan Iyer (0 9819147645 )
PAN India Recruiters