Manager - Brand & Marketing Communications - eCommerce - IIM/MDI/ISB/FMS

Preferably candidates from Tier 1 Colleges may apply

Responsibilities include -

- Develop ET MONEY's integrated product branding & communication strategy that will be used across all user & customer touch-points

- Propose, plan and help execute new go to market initiatives to drive awareness/ preference/trial that help achieve short-term & medium-term business goals

- Identify external agency/media partners for preparing marketing collaterals for all media channels - Digital, Email, In-app, Onsite, etc.

- Write detailed creative brief & iterate with the external partners/agencies to develop clutter-breating marketing collateral

- Assist online marketing channels such as SEO, SEM, Display, Display, Email, Onsite with Creative communication demands for their respective campaigns

- Establish a brand presence on social media channels like Quora, Twitter

- Help build the content plan to ensure ET MONEY's brand consideration at every stage of purchase journey for our prospects & customers

- Planning and executing the yearly/quarterly/monthly marketing calendar

- Performance analysis of all creative communication & sharing the same periodically with relevant teams

Candidate Profile Essential -

- Self-starter who can work in cross-functional teams with minimal oversight

- Minimum 4 years experience in brand, consumer or direct response/relationship marketing

- Prior experience in working with & managing relationships with creative agencies

- Prior digital marketing experience is a must

- MBA in marketing or education in mass media communication is a must

- Ability & willingness to work in the fast-paced ambiguous start-up environment

- Strong negotiation skills