Manager - Brand Management - FMCG

KEY JOB - RESPONSIBILITIES

Creation of brand positioning platforms and generation of effective communication plan

Media Planning and Buying, Vendor Management

Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute

Product Promotions

Competitive Intelligence : Collect & recraft plans as applicable

Planning ATL & BTL communications, developing merchandise.

Partner with the Sales team in devising strategic trade initiatives & trade related activities

Deliver on Market shares & business goals

Innovation: Develop a clean innovation funnel & work with cross functional teams to deliver on same.