- Lead new product development/customization work for HoReCa segment in coordination with R&D team
- Branding & communication development for new products - Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan
- Drive on ground execution with HoReCa Sales Team& track success parameters
- AidCategory Head in the preparation of the Annual budget
- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, in this area
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