Manager - Brand Design Marketing - Consumer Facing Business

Brand Design Marketing Manager

Location - Mumbai

Experience - 3-6 years

Must-Have : B2C domain experience, Creative agency management, Consumer research & insights, Project management (communication & pack design) with both internal and external stakeholders, GTM strategy design & execution, Driving penetration in underpenetrated categories/ Category creation.

Requirements:

- Minimum 3-4 years of work experience in the core marketing function, in highly competitive consumer-facing businesses/categories.

- MBA with specialization in Marketing (Preferred premier B school)

Responsibilities:

- Design a differentiated GTM plan & ensure efficient rollout by collaborating with the Zonal brand-building team to deliver our CVP.

- Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives.

- Collaborating with the BPD team to build the BPD annual marketing initiative calendar to drive penetration-led growth.

- Engage with internal & external stakeholders - legal, procurement, vendors, and channel partners to drive marketing initiatives at speed.

- Drive multiple agency partners (creative agency, packaging design agency, digital agency) to get high-quality marketing content/ collateral, etc. as per the timeline. Engage frequently & proactively.

As a brand custodian, ensure consistency in branding & messaging pan India - that reflects the stature of a leader brand.

- Track competitive activity to inform the GTM strategy & design plans to maximize market impact.