Manager - Brand Communications - Textile/Garments

The Brand Communications Manager will develop and implement content marketing strategy and campaigns, which will focus on creating active social communities, influencing online conversations, developing compelling content that drives engagement, listening to and responding to community feedback, building relationships with influential parties and analysing and reporting on optimization efforts.

We are looking for someone experienced with the major social networks (Facebook, Twitter, YouTube, Pinterest), and engagement-driving content production including blogging, writing and videos. You'll be contributing valuable, creative content and making connections with relevant social influencers, for effective collaborative initiatives.

The ideal candidate should be highly-organized, a self-starter, and an excellent verbal and written communicator. Must have a passion for the fashion and lifestyle space and have a desire to stay ahead of the curve in social media platforms, trends, and evolutions.

- Day-to-day management of social media accounts, independently and in collaboration with the creative team

- Planning and management of content calendar

- Ideation and creation of multimedia content which include innovative written posts, blogs, static creatives, and Videos

- Manage and monitor campaign budgets, which include media, agency spends and content creation

- Plan, implement, manage, coordinate and execute social media programs & initiatives

- Monitor social media sites and coordinate response with internal resources

- Should have the ability to monitor, write, post and promote content that encourages customer participation & community engagement, in collaboration with Social Media Agency and also independently

- Build relationships with key influencers in the small business communities. This includes initiating, facilitating and helping to influence conversation online among a broad range of audiences.

- Develop and build relationships with key online influencers (e.g. widely followed Bloggers, users with a large number of 're-tweets' on Twitter) to support social media goals. This includes managing relationships with second and third tier social media users.

- Create and manage the content calendar including blogs, videos, eBooks, online events, surveys, polls, infographics and webinars

- Analyze external marketplace/competition, industry trends & competitor conversations

- Identify, interpret, monitor and capitalize on social media trends as well as provide new social media strategy recommendations

- Understand the brand, product and customers to ensure that communication across all vehicles meets the marketing strategy and reflects the brand

- Facilitate and lead cross-functional and cross-department groups in order to develop and optimize content that meets deadlines

- Leverage social media and website platforms to launch crowd-sourced content campaigns and Develop and maintain accurate and current tracking systems. Analyze, report, and develop recommendations for optimizing strategies and tactics.