Manager - Brand Communications - Health & Wellness Segment

Organisation: A leading Health and Wellness Group

Company Background:

- The group is a well-established player in health and wellness segment through its multiple business interests. The Group has a well-diversified portfolio of health and wellness brands in hair restoration and skin care.

- The group acquired the international license for a hair restoration brand, a 48 year old European brand specializing in all kinds of hair and scalp disorders. The brand has successful clinics all over the world offering the best-in-class, minimally invasive and high-quality topical hair restoration procedures. The company has a portfolio over 250,000 happy and satisfied patients.

- The Group is financially strong, growth-oriented and ethical company with an eye for expansion into new categories and offering in the Health and Wellness space.

- The group is the world's largest chain of hair restoration clinics with 65 clinics in 36 countries.They have developed and fine-tuned a win-win Franchise model that is highly profitable and can be replicated all around the world. The company is uniquely positioned to grow exponentially in the next 5 years.

ROLE AND RESPONSIBILITIES : 

- The person would be actively taking up the Brand and Communication function of the company for owned/franchise businesses in India and overseas. Most of the franchisees overseas manage their own marketing, but the candidate will play an active role in bringing them all under a common branding/digital strategy, using great influencing skills and value-adding capabilities.

- This position reports to the CMO and has a team of creative developers/content writers under it. There is a parallel team in Digital/social media marketing.

Main responsibilities would be :

- Create a marketing calendar with digital, ATL, BTL activities across India. Assist and guide the international franchisees in the same.

- Lead the execution of the ATL plans, including newspapers, TV, billboards, events, conferences etc. in India.

- Take ownership of all the marketing campaigns so that they achieve their targeted ROI.

- Lead the creation of high-quality content and creating the content strategy and publish them across digital assets and social media and various industry forums. Also, communicate the same to all stakeholders including the franchisees in India and international.

- Training sales or company communications staff in India and internationally, so that they understand the brand message, and are able to emphasize it in their communications.

- Assist in increasing the Brand awareness in India; and other countries as per requirement.

- Collaborating with the Digital Marketing team to manage the Digital Marketing initiatives for various markets around the world.

- Help in building constructive relationships with Indian and International partners.

- Take ownership and lead the strategy revolving all the industry forums including harifear, realself, quora etc.

- To be fully aware of the competition. Track their marketing strategy and incorporate our updated messaging in the marketing strategy. Be 2-steps ahead of the competition at all times.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

- Entrepreneurial mindset is essential. We need a person who fully embraces the industry and can add individual value to the company.

- Ability to roll up the sleeves and deep dive is essential.

- The candidate should have relevant qualification and experience to manage the brand communication strategy of a multinational brand.