Manager - Brand Ambassador/Sommelier - Alcohol Bev/Hotel Industry

Brand Ambassador/Sommelier

Responsibilities:

- You will play a pivotal role in building brand awareness, fostering connections with consumers, and driving engagement for Co's diverse range of Wine's brands.

- In-depth understanding and mastery of the characteristics, advantages and market positioning of the company's wine products, and be able to accurately introduce and recommend the products to customers.

- Plan and execute wine tasting and promotion activities to enhance the visibility and influence of the company's wine brand.

- Actively participate in industry exhibitions, conferences, and other activities to establish contact with industry peers, share and exchange wine market information and experience.

- Conduct regular market research, analyze customer needs and competition situation, and provide basis for the company to formulate market strategies.

- Maintain good communication with customers, collect customer feedback and assist the company to improve products and services.

- Assist the sales team in customer visits and business negotiations, provide professional wine knowledge and consulting support. Complete other tasks assigned by superiors.

- Serve as the face of Co's Wine's brands, embodying their essence and values in a compelling and authentic manner.

- Plan and execute engaging events, tastings, and promotional activities to showcase Co's products and create memorable brand experiences.

- Develop and maintain positive relationships with key influencers, industry professionals, and consumers to enhance brand visibility and loyalty.

- Stay informed about the unique qualities of our liquor brands, providing accurate and engaging information to consumers and stakeholders.

- Leverage social media platforms to amplify brand messaging, share captivating content, and interact with our online community.

- Gather feedback from consumers and market trends to provide valuable insights to the marketing and sales teams.

- Work closely with the marketing and sales teams to align brand strategies and ensure a cohesive brand presence.

- Adhere to legal regulations and guidelines regarding the promotion and distribution of alcoholic beverages, ensuring responsible and ethical marketing practices.

- Keep up-to-date with industry trends, competitor activities, and consumer preferences to help the brand remain competitive and relevant in the market.

Qualification And Experience:

- Graduate/Postgraduate or equivalent (IIHM) & WSET or Sommelier or equivalent certificate required. (Strongly recommend) with 5-8 years of Experience in Alcohol Bev or Hotel industry.

- The ideal candidate will have a deep appreciation for the world of spirits, excellent communication skills, and the ability to create memorable experiences that resonate with our target audience.

- Passion for the liquor industry and a genuine enthusiasm for our brands.

- Previous experience as a Brand Ambassador or a related role is preferred.

- Excellent communication and presentation skills.

- Strong networking abilities and a natural flair for building relationships.

- Ability to work flexible hours, including evenings and weekends for events.

- Social media savvy with a creative mindset for content creation.

- Understanding of local and international liquor regulations.

- Flexibility to travel and work irregular hours as required.

- Strong knowledge of various alcoholic beverages, especially different types of liquor and their characteristics.