Manager - Brand Activation - Textile Industry

Manager Brand Activation

Job Title: Manager Brand Activation

Function: Brand Experience

Position based at : Gurgaon

Reports To: DGM BE

Business Card Title: Manager- Brand Activation

Benchmark Title: Marketing Manager

Education: MBA - Marketing

Age and Experience:

- 7 - 9 years of experience in marketing operations Season launch at stores, Mall branding and outdoor, New store launch & post-launch sustenance, Local alliances and partnerships

- Previous work experience into Fashion/ apparel ecommerce will be an advantage

KEY RESPONSIBILITIES:

- Developing Regional Brand Activation plans

- Work closely with Regional Sales Teams to contribute into the regional marketing mix

- Drive regional events and festivals with Digital & Content teams to ensure regional nuances are met

- Drive LFR & MBO format marketing calendar (self responsibility) & guide team to drive EBO & FOFO regional execution

- Drive New Store launch and Sustenance

- Work closely with BD, Project teams to track New store plans and prepare plans in advance

- Propose and align plans specific to city / state

- Execute and measure success. Handhold new store for 12 weeks till with sustenance plans

- Partner and Agency management

- Identify suitable partners to drive regional activation & New stores across various regions

- Consolidate & leverage economies of scale along with VM wherever possible

- Optimize cost and ensure market benchmark is done from time to time

- Brand Partnerships, Alliance & Brand properties

- Identify and develop partnerships at state / national level to drive new footfalls with suitable and non-competing relevant Brands

- Work with Regional Banks, Apps, wallets to drive schemes for existing and new customers

- Drive Barter alliances at regional level

- Conceptualize and launch Brand Activation properties for youth (colleges), families (societies) & relevant forums (clubs) etc

- Reporting, Analysis & Budget management

- Report status of execution on time and share updates with key stakeholders on regular basis

- Align with Regional teams before the beginning of every month on plans

- Analyze store performance and suggest actions to drive results

- Spend as per approved budgets and track POs to ensure compliance, timelines

- Establish checks & balances through the process to ensure timelines are met and identify potential issues well on time to take measures accordingly

- Customer Interaction

- Facilitate interaction with key customers across formats in case of any queries and recommendations

- Develop annual plans and budgets for the brand. Keep track of all expenditures vis- vis budgets

- Skills & General competency

- Negotiation skills

- Team management

- High problem-solving ability

- Analytical thinking

- Planning and organizing

- Influencing skills

- Communication & presentation skills