Manager - B2C Market Analytics/Intelligence - Logistics Firm

Job Title-B2C Market Analytics/Intelligence

Function-B2C

Reporting to-Analytics, Market intelligence and Pricing Lead - B2C,

1.Purpose:

Exciting role in India's eCommerce market, enabling one of the leading logistics companies in the country to develop strong point of view of market trends, customer and competitor information and forces shaping market as well as analytics in B2C vertical

2.Desired candidate profile:

Educational Qualifications

MBA/ Post Graduate

Work experience (years)-4-10 yrs

Industry type

1. Market research and analytics for B2C focussed logistics firms

2. Market research and analytics for ecommerce firms

3. Market research and analytics for consulting firms, focussed on e-commerce

3.Experience/skill requirements

Candidate must have experience and exposure to analytics and market research in previous job role, preferably with understanding of e-commerce and online retail or e-tail logistics

Ability to quickly grasp market trends, changes in consumer and competitor environment to help the business form a view of market shaping events and forces

Ability to work with large volumes of data to analyze and derive critical insights on performance and market share relative to other players and historical analysis (MS Excel, MS Access, databases etc.)

Knowledge and understanding of e-tail market, evolving customer needs, new products/services required and customer contacts in industry

Driven, result focused with excellent oral and written communication skills

Well-developed entrepreneurial sense and strong network building skills

Dynamic, move and improve mindset and track record of working with multiple stakeholders and teams to drive impact

Experience with large, fast growing organizations and customers

4.Key Responsibilities

Responsibilities

Strategic

Responsible for B2C market research and analytics of customers, competition and to develop a point of view on market shaping forces

Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports on the following:

Macroeconomic indicators and external business environment for B2C

Global and Indian B2C industry

Competitor-wise reports

Customer-wise analysis and reports

Regulatory trends etc.

Historical and current analysis of B2C business to identify trends

Undertake analysis required for B2C management to take strategic calls on product, customers, regions and pricing

Ensure conduct of product specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc. and forward the same to the respective product head

Financial

Analyze product, region and geography wise profitability and revenue growth; help identify sources of incremental revenue and margin

Give inputs on strategic pricing structure and revisions as per account needs and competitor pricing by conducting required analysis

Operational

Collaborate with operations team to improve service delivery as per customer expectation, - undertake required analytics to understand gaps in current service level, past trends and scope for improvement

People

Mentor and coach subordinates to develop the team's capabilities and build a robust succession pipeline

Ensure high level of employee engagement and retention of key performers