Job Profile -
- Is the brand champion and expert while ensuring brand integrity in all respects.
- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, and advertising).
- Contributes to the annual brand planning process.
- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages
timelines and ensures timely completion of all deliverables.
- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing tools.
- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
- Collaborates with the sales team for specific strategies for clients.
- Represents the company and provides support as needed at various trade shows and conventions.
- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
- Monitors product catalog compliance and testing reports.
- Performs other duties as necessary to support the objectives of the division and company.
- Perform regular market research studies to gather important brand data
- Develop custom brand management plans for each product and submit updated summaries on brand exposure to management.
- Exposure to Digital Marketing
Must have -
- Key initiative planning and execution.
- Understanding of consumer needs and behavior
- Strong analytical ability - analyze data, develop insights, etc.
- Business and talent management
- Strategic Thinking
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
Good to have -
- General brand management and brand communication experience
- Strong proficiency in Microsoft Excel/PowerPoint/Word
- Knowledge of SAP
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