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13/06 Ninad Deshmukh
Research Associate at Randstad India

Views:259 Applications:33 Rec. Actions:Recruiter Actions:20

Manager - B2B Marketing Communication - Chemicals (12-15 yrs)

Navi Mumbai/Mumbai Job Code: 1110195

Job Profile -

- Is the brand champion and expert while ensuring brand integrity in all respects.

- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, and advertising).

- Contributes to the annual brand planning process.

- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages

timelines and ensures timely completion of all deliverables.

- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing tools.

- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

- Collaborates with the sales team for specific strategies for clients.

- Represents the company and provides support as needed at various trade shows and conventions.

- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.

- Monitors product catalog compliance and testing reports.

- Performs other duties as necessary to support the objectives of the division and company.

- Perform regular market research studies to gather important brand data

- Develop custom brand management plans for each product and submit updated summaries on brand exposure to management.

- Exposure to Digital Marketing

Must have -

- Key initiative planning and execution.

- Understanding of consumer needs and behavior

- Strong analytical ability - analyze data, develop insights, etc.

- Business and talent management

- Strategic Thinking

- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.

Good to have -

- General brand management and brand communication experience

- Strong proficiency in Microsoft Excel/PowerPoint/Word

- Knowledge of SAP

Women-friendly workplace:

Maternity and Paternity Benefits

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