Manager/AVP - Marketing - BFSI

- Examine current practices and recommend opportunities for changes on both the strategic level and Operational areas of market research, strategy, communication, and public relations. Coordinating & providing marketing support to the sales team for generating business. Marketing activities:

- Planning & monitoring ATL & BTL activities for business development & brand visibility.

- Digital Marketing - Proactively oversee the development and implementation of digital marketing activities on social media, SEM, SEO, mobile & Internet marketing campaign. Internet/mobile based campaigns (Search & Display) for branding and lead generation.

- Monitor & maintenance of company's website & drive innovative ideas for its enhancements.

Strategy:

- Develop & implement an annual marketing plan & marketing activity in conjunction with all related department for its executions.

- To be responsible for developing and maintaining marketing strategies & policies to meet agreed organizational objectives.

- Budget Management. To deliver all marketing activity within the agreed budget.

- Develop, seek approval, and manage budgets for marketing materials and special projects

- Competition and Market analysis, tracking best digital practices across industries.

- Proactively establish and maintain effective working team relationships with all support departments.

Market Research and Product Management:

- Conduct online consumer research to identify consumer satisfaction, brand perception and understanding their feedback.

- Product Management - Responsible for handling & managing the entire Marketing activities for product development & new product launch