Manager/Assistant Vice President - Social Media Marketing - Asset & Wealth Domain

Manager / AVP || Social Media Marketing (Asset & Wealth Domain) || Bangalore

Opportunity for Manager / AVP for Social Media Marketing (Asset & Wealth Domain) role.

Exp - 4 - 10 Years

Location - Bangalore

Level - Manager / AVP

Role - Social Media Marketing (Asset & Wealth Domain)

Roles & Responsibilities :

- Develop content for the Asia market in consideration of market/industry trends, challenges and opportunities to strengthen our brand, promote our Insights and capabilities to acquire new clients, grow and retain existing customers and enhance client experience and improve engagement

- Develop and execution of Asia marketing communications, activities and campaigns ensuring that relevant compliance reviews are undertaken and processes are followed. This will include supporting the team in executing our Product & Content Strategy.

- Review and update where necessary the Asia intermediary and institutional websites to ensure content is up to date, latest product factsheets and commentaries are uploaded and thought leadership across regional and global teams is leveraged.

- Assist with managing the production of content for our paid media schedule working closely with our vendor and also initiate and post content aligned to our social media schedule. Optimize content impact across offline and online channels including digital and social

- Assist with the preparation of regular reporting updates or dashboards

- Stay informed of peers' activities and competitor positioning and market trends

- Stay ahead of the curve, striving for the best-in-class product content in the industry. Pilot new ideas to create positive impact for innovative marketing.

- Contribute to strategic marketing priorities to achieve greater efficiency and effectiveness through leverage, process streamlining, optimization and/or innovations

- Be part of the advocacy in a collaborative culture and establish a high-performing team to aim high for the biggest impact and results

- Comply with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines

Requirements :

- Post Graduate in economics, journalism or equivalent preferred with demonstrated experience and success as a writer in the industry

- Experience in investment/financial writing, with solid understanding of financial, economic and investment concepts, asset management industry, products and customer behavior

- Superior writing and editorial skills in English; experience in other languages a plus

- Digital and social savvy; solid experience in data-driven approach to content engagement

- Ability to be flexible on working hours - in particular the ability to start early (6am to 2pm)

- Demonstrates ability to turn complex financial subject matters into compelling stories that effectively promotes the firm's capabilities, engages the target audience, and drives the desired actions. Demonstrated ability to synthesize various viewpoints and translate those views into thoughtful marketing and educational pieces

- Passionate about creating client engaging content and keen on evaluating content impact for continuous improvement

- Displays a reporter-like tenacity to work with senior-level subject matter experts to generate high-quality content under tight deadlines, within hours or next day (for example, when developing content on market response)