Manager/Assistant Manager - Digital Marketing - Travel/Education

Digital Marketing Manager/ Assistant Manager

- Plan and execute marketing campaigns on different advertising platforms - FB, Google, DV360 , Programmatic , Content Marketing channels etc

- Measure and report performance of all campaigns

- Plan, execute and measure A/B Test , experiments for conversion rate optimisation

- Regular Campaigns Analysis for Better ROI

- Full Funnel Analysis and optimization

- Identify the latest trends and technologies affecting our industry

- Should have the necessary skills & comfort in writing copies / scripts for different marketing campaigns and share detailed briefs with the creative team.

- Hands-on experience in app measurement/attribution tools, like Appsflyer, Branch etc.

- Excellent communication and team collaboration skills to work effectively with various stakeholders.

- Good analytical and logical skills. Command on Microsoft Excel or Google sheets , Tableau etc