Manager/Assistant Manager - Brand Management - Digital Pet Care Platform

Job Description :

What you will do :

- Take brand ownership and devise the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as the long term.

- Translate brand strategy into brand plan and go-to-market strategy.

- Plan and execute communications and media actions across offline, online and social media.

- Design degree brand & marketing campaigns for building brand awareness and brand love.

- Take end to end ownership of Henlo's social media handle by curating the content strategy and managing the monthly social media calendar

- Own growth metrics of social media channels - engagement rate, follower growth etc.

- Use data, customer insights, feedback and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage.

- Ensure that marketing and communications efforts adhere to agreed timelines and manage the expectations with various stakeholders.

- Keeping up to date with market developments and analysing consumer insights as well as competitor strategies.

- Guide the Advertising & Promotion budgets.

- Work with different cross-functional teams as required, to effectively drive execution and performance.

What we're looking for :

- 2+years of work experience in Brand Marketing

- Ability to articulate ideas and key objectives

- Stakeholder and agency management is a must

- Experience presenting metrics and progress to goal with stakeholders

- MBA in Marketing/Brand Management preferred

What we offer :

- Learning & Development: Work with veterinarians in a start-up environment with a steep learning curve

- Ownership: Individually lead important charters with high impact potential

- Employee first culture: Putting employees above everything else. Be surrounded by positivity and furry friends

- Perks & benefits: Salary matching market compensation. Working days: 6 days (Sunday holiday)

About the company :

- Supertails is building a digital pet care platform which offers expert led healthcare services and products.

- We offer online vet consultations and products across the categories of food, accessories, grooming essentials, and toys for dogs and cats.

- Supertails - India's Best Online Pet Shop for Food and Accessories

- At Supertails our unconditional love for pets everywhere keeps us focused on delivering our customers the best and most trustworthy pet supplies brands and products. We are a team of pet lovers who are dedicated to providing premium services to pet parents to make the experience of their companionship with their beloved pets more special. We make sure that through our comprehensive range of services - pet foods and treats, health and wellness products, accessories, toys, grooming products, expert vet consultation, training, supplements, and many more near you - the bond between pet and parent remains strong and unbreakable.

- It is our privilege that through our online pet store, we can serve the needs of the pet parent and the pet.

- Nothing pleases us more than the joy on the faces of the pet when they receive our goodies.