Manager/Assistant General Manager - Marketing - Branding & Promotions - Retail

Key Responsibilities:

- Formulate an overall marketing strategy for all the Mall in order to increase the trading density and maximize revenues

- Review the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities to create MIS, analysis, etc.

- Review the annual marketing budget on detailed revenue and expense projections; with inputs from Advertising and PR, Revenue Maximization & New initiatives, RET budgets and in line with the overall marketing strategy for all malls to create MIS, analysis, etc.

- Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies

- Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved

- Conceptualize/ develop and review ideas for conducting revenue events within all the mall, approve/finalize the potential client agencies and the rate cards for various types of events and signages.

- Monitor the adherence to the monthly calendar of events of all the malls for MIS

- Review the detailed plan for revenue maximization through signages for all malls for MIS

- Help support in national media deals, national alliances, national level events for all malls for brand building / to increase overall consumption

- Drives conduct of customer and retailers satisfaction surveys (CSI/RSI) on a regular basis to ensure timely/effective inputs for the overall review of the performance of the centre