Manager - Area Marketing & Commercial Effectiveness - Product Marketing - Seeds - West Region

Job Description:

This position will be based in Ahmedabad. Handling the entire marketing activities for the WEST CU(4 states -Maharashtra,Gujarat,GOA,MP)

Area Marketing & Commercial Effectiveness Manager will act like a product manager for all crops in their respective commercial unit and he is primarily responsible for bottom line goals i.e. Revenue, by managing trade schemes dynamically as to deliver budgeted netback without losing volume goals, He is also responsible for delivery of volume goals by leveraging his resources like Sales effectiveness & Training manager for prioritizing the right segments, geography, channel partners to focus and also Campaign & Analysis Manager for driving product launch and ramp up campaigns to create strong demand.

In addition, he is responsible for implementation of commercial policy and business process, the operational efficiency goals i.e. A&P, Office and logistic expenses, sales return within allotted budget. He is owner for growth projects, execution of Business and GTM (Pravakta, Parivaar etc.) strategy. and played a vital role in Hybrid decision making and positioning right product in right acre.

Key Accountabilities: Ref: HR Document

CU Marketing Spends

Product Lifecycle Management Introduction/Exit, age, volume projections, testing strategy and registration

Positioning FABs, USPs, creative

Place - Geography, Target Competition, Pricing Strategy value indexing, price inputs to the Product Manager, price formalizations and scheme settlements

CU Marketing Plans

Promotions communication, MCM plan, campaign plan, brand adherence and launches.

Placement allocations to regions, logistics within CU, RSP for CU, seed movement from Plant to CU.

Operational Plans sales planning, rolling forecasts, campaign budgets, monthly & Year end outlooks,

Operational Plans

Sales Planning (RM vs PM)

Rolling Sales Plan

Temp Man Power Mgmt.

Market Promotion Budget Mgt.

Sales Return

Pricing Strategy Formalizing Price and Scheme

Scheme Closing

Promotions/Demand Fulfilment 3I

Campaign Theme Ideation, Communication & tools, Marketing Plans Market development or Growth Initiatives.

Others PPP Participation, Alternate channel and Super Distributors

Digital Initiatives

Approvals MCM Cost, Secondary Freight claims because of MOQ etc.

Candidate Profile:

Reports to CU Leader-West

Job Location Ahmedabad

Target Industry Preference Seeds

Candidate Exp Level 10-12 years

Relevant Exp needed 10-12 years

Qualification / Pedigree Needed MBA-Marketing (Premium institutes); with basic graduation in Agriculture or Equivalent

Band & Salary Level for the role 25-30 LPA

Experience: 10 to 12 years

Annual CTC: Rupees 25,00,000 to 30,00,000

Keywords: product manager, campaigning, trade scheme

Location - Ahmedabad