Manager - Application Digital Marketing - Analytics

Application Digital Marketing Manager

We are Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimize activities for return on investment and cost-efficiency.

Responsibilities :

- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.

- Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks

- Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.

- Creating strategies for generating bold and innovative ideas for growth via paid channels

- managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).

- Responsible for tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.

- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

- Identify and manage new & existing content providers, including both individuals and financial corporates.

- Responsible for new customer acquisition via our mobile app.

Requirements :

- Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc.

- Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement.

- Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.

- Should understand the concepts of Lifetime value of a user (LTV) and its application.

- Must have experience in delivering customer acquisition growth and optimization across key metrics.

- At least 2+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management.

- Data-driven mindset with excellent analytical and problem-solving skills.