Manager - App Marketing - Internet Startup

App Marketing Manager

We are hiring for an internet Startup renowned organization, Bangalore based role (remote). KRA's : Creating and driving marketing plan for acquiring new and engaging existing users through data-driven mobile app user acquisition and growth strategies.

- Manage & improve core KPIs of App marketing including campaigns on Google AdWords, Facebook.

- Scale the affiliate channel for App installs by filtering out affiliates generating fraud installs.

- Drive end-to-end ASO levers & competition monitoring.

- Measure and report performance of all app marketing campaigns, and assess against goals (ROI and KPIs).

- Gaining a deep understanding of end users through research and analytics (segmentation, behavior analysis etc.).

- Developing a communications strategy to effectively nurture and grow our addressable end-user base.

- Optimizing company's app store listings, and driving new user acquisition through organic with ASO experiments. Requirements

- Experience in digital marketing, with focus on mobile app marketing.

- Hands-on knowledge of App marketing tools including Appsflyer, MoEngage including deep.

understanding of install & booking attribution models.

- Proven track record of implementing ASO strategies & significantly moving organic App base.

- Hands-on experience & understanding of marketing automation tools like MoEngage.