jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
09/08 Reena
Senior Business Manager at Rekrut India

Views:136 Applications:42 Rec. Actions:Recruiter Actions:29

Manager - App Marketing (5-10 yrs)

Bangalore Job Code: 1137877

Key Objective of the job:

- To own strategy, planning and execution of all mobile user acquisition and re-engagement

- Drive new users' growth at reasonable CAC.

Key Responsibilities:

- Plan and execute app acquisition campaigns across platforms.

- Explore new experiments with targeting and communication and chart out a plan to execute.

- Find ways to grow orders and revenue from website and mobile app.

- Work with product and tech team to execute conversion improvement strategies.

- Analysing conversion funnel, trends and understanding customers' behaviour.

- Work with analytics to build reports to measure CPO, RoAS and CAC metrics.

Key Skills:

- Hands on experience with app acquisition platforms

- Good analytical and data driven decision making skills.

- Ability to manage multiple campaigns and run multiple tests at a time.

- Good understanding of product feed and dynamic product ads.

- Experience of using Appsflyer/Singular/Branch and Google analytics.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.