Senior Business Manager at Rekrut India
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Manager - App Marketing (5-10 yrs)
Key Objective of the job:
- To own strategy, planning and execution of all mobile user acquisition and re-engagement
- Drive new users' growth at reasonable CAC.
- Plan and execute app acquisition campaigns across platforms.
- Explore new experiments with targeting and communication and chart out a plan to execute.
- Find ways to grow orders and revenue from website and mobile app.
- Work with product and tech team to execute conversion improvement strategies.
- Analysing conversion funnel, trends and understanding customers' behaviour.
- Work with analytics to build reports to measure CPO, RoAS and CAC metrics.
- Hands on experience with app acquisition platforms
- Good analytical and data driven decision making skills.
- Ability to manage multiple campaigns and run multiple tests at a time.
- Good understanding of product feed and dynamic product ads.
- Experience of using Appsflyer/Singular/Branch and Google analytics.