Manager - Analytics - Web & Mobile App

Manager - Analytics - Web & Mobile App

- Only second Saturday will be off in a month

- Experience in consumer web and app analytics

- Having implemented on Google analytics using GTM or Segment

- Knowledge of other tools like Mixpanel, Amplitude

- Proficiency in Python or R, ML model for prediction, understand analytics implementation, dashboards using APIs

Responsibilities :

- Will be responsible for all the requirements related to analytics within the company

- Will need to work closely with all the internal teams to find gaps and opportunities

- Will work on doing web analytics which can be traffic analysis, time gap analysis etc.

- Responsible for set-up and management of analytics logging and reporting across LHS websites and App

- Partner with key stakeholders and digital marketing teams to implement and track analytics initiatives across teams; serve as contact for analytics/tracking requests

- Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.

- Performs assessments to align technology and reporting solutions with business initiatives

- Leverage data to gain insights into user behaviour / experience in order to drive our user experience, digital & content marketing strategies.

- Conduct online surveys / research basis user behaviour trends and analyse responses to drive informed data driven decisions

- Deliver the analytics strategy so we can have transparent ROI and understand attribution of paid marketing efforts.

- Build automated dashboards identifying key performance indicators for marketing that drive actionable business decisions

- Support both structured and adhoc analysis to optimize the customer experience across all the channels that our customers can engage with us

- Identify optimization opportunities and continually bring forward ideas and insights

- Have good experience in A/B and multi-variate testing to understand the user behaviour.

- Should hold the data sanctity coming into the Google Analytics and keep a tab on it on a daily basis.

- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, etc.