Manager - Analytics - Retail

Job Description:

Functional Responsibilities

- Is a key member of the Market Structure Team which drives various types of analysis such as Purchase behavior analysis, Usage/Need State Overlay analysis, Attitudinal Drivers etc. It analyzes household panel transaction data to identify the inherent structure in the way consumers make choices among available products. It also runs the simulation to identifying the long term marketing spending, price positioning, new product introductions and elasticity.

- Acumen to understand the business issues and proactively come up with solutions.

- Manage day-to-day delivery independently and by managing the project team in close collaboration with client contacts on a variety of projects which would involve obtaining project specifications, required clarifications, and eventually presenting results/findings to the clients

- Role involves working under dynamic, challenging conditions, including having to turn around projects in a single day working with other analysts in the team and guiding them with the usage of right kind of technique/tool/process, as required.

- Manage a team of analysts and AMs on all aspects of the day to day servicing and operations.

- Proficiency in data manipulation/mining tools like SAS/SQL required to work with large amounts of data is needed. Hence, higher comfort level with data manipulation and extraction of meaningful insights from large data and prior experience of working with large data is an added advantage.

- Develop proficiency in in-house tools and other statistical packages like SPSS

- Utilize creativity in identifying new techniques and processes

- Should have ability to handle multiple accounts/Clients

- Experience in managing medium sized (3-5 member) analytics team effectively. Ability to mentor people and build a strong team.

- Strong project management skills and high levels of attention to detail.

- Organizational Information Security Responsibilities

- Follow the organization’s security policy and procedures,

- Maintain the clear desk and clear screen policy and other physical security procedures,

- Follow the password, access control procedures, back up PC data

- Report security incidents.

Education Qualification

- Master’s degree in Economics/Mathematics/Statistics or Bachelors/Masters in Engineering.

- Management degree in Marketing or related subject

Professional requirements

- 6 – 8 years of consolidated work experience in Analytics Industry.

- Knowledge of Statistical Analysis which are used in Marketing analytics, e.g. Cluster Analysis, Factor analysis, Multidimensional Scaling, Regression and other modeling approaches etc.

- Basic knowledge of SAS is a requirement, advanced proficiency will be an added advantage.

- Excellent data interpretation skills.

- Should have medium to high proficiency in MS-Office, specifically Excel and Power point

- Knowledge of VBA Macros will be an added advantage.

- Should have basic knowledge of market research & any specific knowledge on retail and FMCG/CPG industry will be an added advantage. Relevant sectors includes, BFSI, Telecom etc,.

- Intermediate knowledge on Panel data is a must.