Job Purpose :
The role incumbent will be responsible to provide data driven approaches towards informed business decision making through data analytics, information visualization, process improvement and proactive solution assessments.
Key responsibilities :
- Would need to develop and apply analytical algorithms and methods where possible with a view of driving sales.
- Identify data patterns & trends and provide insights to enhance business decision making capability.
- Translate data into consumer behavioural insights to drive targeting, campaign analytics and segmentation strategies
- Work on prospect based driven Acquisition Strategy
- Develop Machine Learning Models for Propensity and Lead Optimization
- Create Framework for Assessment in the critical areas such as business performance, productivity, campaign efficiency etc
Qualification & experience
- Years of experience 4 to 6 years of relevant experience with prior focus in Financial Services Analytics
- Graduate / Post-graduate degree in Engineering /Economics/Stats/ Maths or any equivalent Quantitative area. (Engineers preferred)
Essential skills :
- Experience in writing complex SQL queries and perform detailed data analysis
- Should be proficient in Python / R
- Use of Statistical algorithm and Machine Learning in prior job
- Knowledge of Tableau
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