Manager - Analytics - Media/Advertising

Responsibilities of the role :

- Provide digital campaign analytics - including campaign delivery, measurement, and attribution

- Client site analytics - e.g., Google Analytics, Adobe Analytics

- Client channel analytics - e.g., social listening, ecommerce - shopalyst, pre-post purchase analytics, pricing benchmarks

- Create omni(digital)-channel measurement strategies for performance reporting

- Deploy data-driven attribution models to support campaign optimisation

- Develop and roll out frameworks around various attribution models

- Create a leading analytics solution suite leveraging media / neutral data clean rooms

- Foster a community of data analytics practitioners for knowledge sharing and growing expertise

What you will need :

- Min 4 -5 years' experience working within an analytical role

- Prior experience within a digital media role is highly desirable, particularly search, social and programmatic

- A degree in a quantitative field (e.g. economics, computer science, mathematics, statistics, engineering, physics, etc.)

- Proficiency in Excel (including but not limited to VLOOKUP's, arrays, pivot tables, conditional and nested formulas, VBA/macros)

- Experience with SQL/ Big Query/GMP tech stack / Clean rooms such as ADH

- Hands-on experience on BI/Visual Analytics Tools like PowerBI or Tableau

- Knowledge or hands-on experience on analytics platforms like Google Analytics, Data Studio, Adobe Analytics, MMP such as Firebase, Appsflyer, Kochava etc.

- Evidence of technical comfort and good understanding of internet functionality desirable

- Analytical pedigree - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way

- Proactive and results-oriented

- A positive, can-do attitude with a thirst to continually learn new things

- An ability to work independently and collaboratively with a wide range of teams

- Excellent communication skills, both written and oral

- An interest in media, advertising and marketing