Manager - Ad Technology

Responsibilities of the role:

- Analyse, develop and implement tracking solutions to ensure effective user and conversion measurement takes place.

- Ensure that web analytics, behavioural targeting, ad verification and brand measurement tags are implemented correctly to deliver on GroupM's goals in the wider measurement of digital advertising campaigns

- Provide quality assurance & technical support for in-market Ad Operations teams, CDTs and agency planners

- Setup and conduct test-and-learns for new product feature releases from our key partners' platforms, used in GMS Technology, including reviewing tech specs

- Learn new tools and delivery technologies to maximize campaign performance and measurement (including use of DCO or equivalent Tech platforms)

- Support Technology Manager in AdTech project timelines and deliverable schedules

- Raise issues relative to marketing solutions (e.g. analytics platform) to respective stakeholders as required

- Support Technology Manager with Partner/Vendor management

- Any other ad-hoc projects or tasks relevant to the position.

- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.

What you will need:

- Bachelor's degree in a relevant quantitative field (Engineering, Computer Science, Analytics)

- 4+ years in a hands-on technical support & consulting role, in an AdTech/Martech environment (preferably in Ad Operations).

- Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics

- In-depth experience of trafficking & de-bugging throughout the campaign management lifecycle.

- Certifications (or advanced knowledge) across common tech tools such as Ad Servers (CM360, Sizmek), Tag Management Solutions (GTM, Tealium) and Measurement Platforms (BAV, Site/App analytics).

- Effective communication skills, both written and verbal

- Highly organised, detail orientated, QA-focused with demonstrated project management capabilities

- Flexibility to work in a cross-functional team but also have the initiative to problem solve independently

The following will be highly regarded:

- Engineering/development experience (automation use cases).

- Advanced knowledge of Web Services & API's

- Has worked with client Martech solutions (eg SFMC, AEC) in a technical capacity (eg solutions architect)

- Understanding of Cloud Computing Services (GCP specifically)