Manager - Ad Operations - Internet/Online

Manager - Ad Operations

Job Description :

Solution Creation (20%) :

- Provide counsel to various disciplines (analyst, strategic partners, developers, etc.) and clients on media trafficking to help answers business goals and objectives

- Recommend measures to improve efficiency and/or quality of tagging

- Lead defining tagging requirements for re-engineering/new development projects

- Performs testing for these projects

Service Delivery (60%) :

- Ad traffic functions associated with the deployment of online advertising campaigns utilizing DART

- Work closely with respective team members from various disciplines (media, creative, project management, account and analytics) within the agency and the client to optimize and coordinate advertising campaign strategies

- Identifying and mitigating project/program risks

- Proactively investigate and trouble shoot issues (delivery discrepancies, technical issues, etc.) and provide solutions

Integration (20%) :

- Participates in development and training sessions

- Logical and creative thinking for ways innovate and do things better and smarter

Knowledge & Skills :

Business :

- Strong logical and analytical thinking skills

- Strong verbal and written communication skills

- Capable of working under pressure and to tight deadlines

- Expertise in gathering data, performing analysis and developing reports

- Excellent organizational skills and ability to prioritize projects based on business needs

- Ability to work both independently and in a team-oriented environment

- Demonstrated ability to manage own time and work effectively

- Ability to manage multiple projects simultaneously while remaining productive and focused in a facet paced, evolving environment

- Interest in working in digital media and passion for analytics

- Intellectual curiosity and determination

Communication & Leadership :

- Ability to clearly communicate technical concepts to non-technical audiences

- Experience presenting the media plan to internal project teams/cross-functional team

Technical :

- Knowledge of Google DCM is Mandatory

- Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms)

- Working knowledge of Paid Search analytics tool (i.e. AdLense/Efficient Frontier, Marin)

- Proficient with Excel macros/pivot tables