Manager - Activation - Personal Care - IIM/XLRI/FMS/MDI

Designation: Activation Manager

Location: Bangalore

Division: Personal Care

Responsibilities:

- Activation Manager is responsible for the conceptualizing, planning and execution of all point-of-sale (POS) activations in all channels for pan-India.

- Executing all launch activations in-store for all product categories in GT & MT and strengthening the brand presence and aiding sales.

Launch Planning:

- Creating the POS Activation vision for all NPDs

- Retro-planning to ensure that all launch POSM is executed in-store according to launch plan

- Strong shopper understanding and implementing targeted promotions

- Creating merchandising guidelines and tools for the merchandiser and sales teams

Innovation Projects:

- Creating & implementing disruptive POS innovation/concepts in GT & MT

- Plan innovative & cost effective POSM for different store formats in GT

Merchandising:

- Implementing Global POS Guidelines and adapting them to local needs, when required

- Tracking visibility execution in Modern Trade accounts for the sales team

Only from Premier institutes.