Manager - Consumer Insights - FMCG - IIM/XLRI/TISS/SCMHRD

Consumer Insights Manager - FMCG - IIM/XLRI/TISS/SCMHRD

Main Responsibilities of a Consumer Insights Manager :

Your responsibilities will include :

- Devising actionable strategies from customer insights

- Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations

- Managing external agencies for the execution of research projects

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities

- Conveying analysis and recommendations via presentations and written reports

Key Requirements :

- You have a degree in Marketing, Business Administration, or a related field.

- You have prior experience within a similar role.

- You are experienced in managing a wide range of qualitative and quantitative research.

- You possess strong analytical skills with the ability to leverage data to develop strategy/decisions.

- You are familiar with putting together data from multiple sources to tell a story.

- You have strong knowledge of business visualization tools such as Power BI and Tableau.

- You are a strategic thinker with good communication and presentation skills.

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