Mamaearth - Senior Manager - CRM

Urgent Job opportunity - Senior CRM Manager

Skills/Competencies Required :

- Must have knowledge of Google Analytics, Hotjar, Clevertap, Excel.

- Experience in campaign planning, execution and measurement process

- Must be comfortable in handling large volumes of data

- Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment

- You enjoy working in teams and are an excellent team player with good written and verbal communication skills

Responsibilities :

- Plan and execute email, SMS, Whatsapp, Fb Messenger & Push Notification campaigns to target users with relevant and personalized communication.

- Leverage data and analytics to understand user behaviour and transaction/search patterns

- Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPI's.

- Drive and monitor A/B tests and data-driven experiments.

- Responsible for quality assurance of all CRM campaigns.