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Senior HR Manager at Mama Earth
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Mamaearth - Senior Brand Manager - International Markets (5-8 yrs)
Duties and responsibilities:
- Develop & execute the Marketing mix for the brand in line with the overall marketing strategy in the priority international markets
- Work closely with agency and cross-function teams to define & execute the brand purpose
- Assess the competitive & category landscape in the international, markets and identify targeted cohorts
- Plan & execute ATL campaigns across media ( Mass, social, On ground)
- Ideation, planning & control of all BTL activities & Sales Promotion initiatives undertaken on the brand.
- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touchpoints is in line with the Brand's Point of View
- Customer Insights - Work closely with research agency to understand customer insights. Understand triggers influencing buying, buying process and shopping behaviour
- Market Intelligence - Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis- vis competition
- Social Media Marketing - working closely with agency to align social marketing calendar to drive awareness and engagement across all social media platforms
- Monitor the marketing budget and expenditure
- Preferred a self-driven individual who demonstrates agility and hustle and is willing to take on challenging assignments
Qualifications& Experience:
- Strong GCC/ International experience in managing Indian/ MNC brands or FMCG Senior Brand Manager experience.
- Experience 5 to 7 years of experience in managing brands and campaigns
- Experience of having worked in international markets Such as UAE, Saudi Arabia, Kuwait etc
- Worked directly with IG and YT influencers in UAE
- Worked with brands in the personal care or cosmetic industry
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