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18/05 Aanchal Bhatia
Senior HR Manager at Mama Earth

Views:2362 Applications:612 Rec. Actions:Recruiter Actions:13

Mamaearth - Senior Brand Manager - International Markets (5-8 yrs)

Gurgaon/Gurugram Job Code: 1096999

Duties and responsibilities:

- Develop & execute the Marketing mix for the brand in line with the overall marketing strategy in the priority international markets

- Work closely with agency and cross-function teams to define & execute the brand purpose

- Assess the competitive & category landscape in the international, markets and identify targeted cohorts

- Plan & execute ATL campaigns across media ( Mass, social, On ground)

- Ideation, planning & control of all BTL activities & Sales Promotion initiatives undertaken on the brand.

- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touchpoints is in line with the Brand's Point of View

- Customer Insights - Work closely with research agency to understand customer insights. Understand triggers influencing buying, buying process and shopping behaviour

- Market Intelligence - Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis- vis competition

- Social Media Marketing - working closely with agency to align social marketing calendar to drive awareness and engagement across all social media platforms

- Monitor the marketing budget and expenditure

- Preferred a self-driven individual who demonstrates agility and hustle and is willing to take on challenging assignments

Qualifications& Experience:

- Strong GCC/ International experience in managing Indian/ MNC brands or FMCG Senior Brand Manager experience.

- Experience 5 to 7 years of experience in managing brands and campaigns

- Experience of having worked in international markets Such as UAE, Saudi Arabia, Kuwait etc

- Worked directly with IG and YT influencers in UAE

- Worked with brands in the personal care or cosmetic industry

Women-friendly workplace:

Maternity and Paternity Benefits

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