Job Description - - Develop &amp; execute the Marketing mix for the brand in line with the overall Marketing strategy - Work closely with agency and cross - function teams to define &amp; execute brand purpose - Design Brand Architecture - Plan &amp; execute media campaigns/ATL promotion initiatives for the brand - Ideation, planning &amp; control of all BTL activities &amp; Sales Promotion initiatives undertaken on the brand. - Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand's Point of View - Owns Brand Awareness Scores - Customer Insights - Work closely with research agency to understand customer insights. Understand triggers influencing buying, buying process and shopping behaviour - Market Intelligence - Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-a-vis competition - Social Media Marketing - working closely with agency to align social marketing calendar to drive awareness and engagement across all social media platforms - Monitor the marketing budget and expenditure

Gurgaon/Gurugram

Mamaearth - Senior Brand Manager 

Mamaearth - Senior Brand Manager  ,Job Description for Mamaearth - Senior Brand Manager  in Honasa Consumer ltd. in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!

Job Description for Mamaearth - Senior Brand Manager  in Honasa Consumer ltd. in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!