MakeMyTrip.com - Senior Manager - Analytics

CORE PURPOSE OF THE JOB :

- Lead high impact analytics projects for the organization, primarily in the marketing space

- Drive analysis and execution by working with different stakeholders

AREAS OF RESPONSIBILITY :

Business understanding & roadmap creation

- Get a good understanding of the business by working with business unit leaders

- Identify how analytics projects can add value to different business units and marketing team

- Design analytics roadmap to drive projects

- Create and maintain a pipeline of projects for the analytics team; Prioritize projects based on business impact

Advanced analytics :

- Lead 2-3 projects at any given time

- Understand web analytics data and augmenting this data with customer data to add value to business

- Collaborate with stakeholders in problem solutioning and work with stakeholders to drive execution of the recommendations

Reporting/ Adhoc analysis :

- Understand different data sources for customer and web analytics

- Understand and streamline existing reports to make these more insightful

- Standardize metrics and reporting for customer and web analytics

- Support adhoc data requests from different stakeholders

Team/ project management :

- Manage 3-4 team members and provide hands-on help on projects/ tools as well as help structure different business problems (brainstorming)

- Plan and publish tasks for the team

Others :

- Organize training sessions for team members on tools and problem solving methodology

- Evaluate tools and technology for on-going analytics work

- Lead vendor management as needed for customer and web analytics tools

- Present findings from analytics work to senior stakeholders

SUCCESS INDICATORS :

- # analytics projects that added value to business executed every quarter- business value can be defined as-

- Revenue upside

- Cost savings

- Operational improvement

- Insights provided to business to help improve day to day operations

- Team motivation and engagement

EDUCATIONAL QUALIFICATIONS :

- Bachelors in Engineering/IT. MBA preferred

RELEVANT EXPERIENCE :

- Hands-on experience with analytics work including statistical modeling required- should have worked on segmentation, regression, logistic regression and have a good understanding of business stastics

- Hands-on knowledge of SAS, R and other data processing/ modeling tools is a must; Knowledge of web analytics tools such as Omniture/ Google Analytics is an added advantage

- Passion for problem solving is needed; Ability to work with stakeholders to influence decision making is needed

- Experience working with web analytics data preferred

- Experience managing a 4-5 member team needed

- Past experience in an internet company or in product management roles is a great plus

- A high level of interest and passion for consumer internet world is a necessary criterion