MakeMyTrip.com - Manager/Deputy Manager - Online Marketing - IIM/ISB/MDI/FMS

Core Purpose of The Job :

Responsible for driving scale and ROI on display re-marketing channels (google, facebook, 3rd party platforms) for all lines of business. Develop business plans, revenue projections and deliver against it.

Areas of Responsibility :

- Execute re-marketing campaigns across devices (desktop, msite and app)

- Leverage data and analytics to deliver strong marketing efficiencies.

- Monitoring, Tracking and optimizing campaigns to ensure business deliveries.

- Roll out monthly media plan for Display and Manage media buying for campaigns.

- Test new platforms, features and optimization methods.

- Coordinate between Tech and Product to drive conversions

- Regular coordination with internal stakeholders with performance reporting.

Desired Profile :

- Educational Qualification : MBA/B.E degree or equivalent degree in quantitative field from a tier 1 institute

- Business Analytics, Marketing Analytics

- 3-5 years digital marketing experience with at least 1 year of experience in desktop/mobile/app re-targeting.

- Working knowledge of Advanced Excel skills (VB etc), Exposure to various tools of web analytics (GA, Omniture etc.), HTML, Javascript (Tags, basic level coding).

- Analytical bent of mind and good presentation skills

- Excellent team player with good written and verbal communication skills.