MakeMyTrip (MMT) is India's number one online travel company. Since the year of its inception in 2000, MMT has been scaling new heights every day. The ride so far has been like Indian roads smooth in patches and bumpy in some! Through it all, we have continued moving forward with an eye on the future. Our focus has always been on delivering value to our customers and employees alike and we truly believe that Happy Employees Make Happy Customers. Its this belief that makes us continually improve on our people practices. Employee feedback sessions are a key feature at MMT. The candid feedback of our employees is instrumental in sharpening our policies and practices and making them even better Core Purpose of The Job: The incumbent will manage paid search campaigns on Google and Bing. He/She will manage the paid search budget and work within the Team in order to maximize ROI, drive traffic, and customer acquisition. Candidates with hands on experience of online marketing tools will be preferred. Areas of Responsibility: - Manage, review and perform daily account responsibilities associated with Google Ads, Bing and other platforms - Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of Paid search in accordance with overall goals - Conceptualize tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Leveraging data analytics to deliver strong marketing efficiencies - Collaborating closely with product/revenue team to maximize ROI on the paid campaigns - Launching periodic experiments with clear success/failure metrics; - Ensuring implementation of automation projects/new betas (by Google/Bing) for driving business growth - Identifying opportunities for automation and creating roadmap for the same in conjunction with data science team - Being aware of the search competitive landscape and taking strategic calls in accordance with the same - Responsible for bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend. Test new platforms, features and optimization methods. - Use web analytics tool (Adobe Analytics) to identify marketing opportunities (source countries, destinations, popular hotels etc.) Monitoring, Tracking and optimizing campaigns to ensure business deliveries. - Co-ordinate between Tech and Product to drive conversion optimization and regular co-ordination with internal stakeholders with performance reporting. Desired Profile - Educational Qualification: MBA from a tier 1 institute - Proven SEM experience and success managing PPC campaigns across Google and Bing - Well-versed in performance marketing, conversion, and online customer acquisition - Up-to-date with the latest trends and best practices in search engine marketing - Experience with bid management tools (e.g., AMO, Conversion Optimizer, Click Equations, Marin, Kenshoo, Search Ignite) - Experience with website analytics tools (e.g, Google Analytics, NetInsight, Adobe Analytics, WebTrends) - Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics. - 2+ years digital marketing experience - Excellent team player with excellent written and verbal communication skills.

Gurgaon/Gurugram

MakeMyTrip.com - Deputy Manager - Paid Marketing - IIM/FMS/MDI/XLRI 

MakeMyTrip.com - Deputy Manager - Paid Marketing - IIM/FMS/MDI/XLRI  ,Job Description for MakeMyTrip.com - Deputy Manager - Paid Marketing - IIM/FMS/MDI/XLRI  in Make My Trip in  Gurgaon/Gurugram for (2-6) years of experience. Apply Now!

Job Description for MakeMyTrip.com - Deputy Manager - Paid Marketing - IIM/FMS/MDI/XLRI  in Make My Trip in  Gurgaon/Gurugram for (2-6) years of experience. Apply Now!