CRM Marketing - JD Responsibilities - Lead the operations for all the CRM marketing communication activities for major line of businesses. - Taking a customer first lens and ensuring the most relevant and engaging communication is sent out - Devising CRM campaigns that are elegant blend of customer centricity and business priorities - Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams. - Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done - Work closely with revenue teams to understand the business priorities and craft CRM campaigns in accordance with the same - Leverage data and analytics to understand user behavior and transaction/search patterns - Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle - Devise new segmentation strategy to drive strategic business interests - Effectively utilize push notifications, SMS & email campaigns to target users with relevant and personalized communication. - Drive and monitor A/B tests and data driven experiments. - Responsible for quality assurance of all CRM campaigns. - Stays abreast of and recommends mobile & email marketing best practices. - Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards. Desired Profile - MBA from a reputed Tier 1/Tier 2 B-School, consistent performance across academic and professional career - Must have a grasp for numbers and willing to handle large volumes of data and analysis - Quick learner and highly action oriented with the ability to work in a fast paced and dynamic environment - Previous experience in CRM marketing/retention marketing/email, push notification, SMS is an add-on but not mandatory - Prior experience with an e-comm player or experience with revenue management/category management will be preferred - Excellent team player with good written and verbal communication skills. - Ability to manage/influence multiple stakeholders, good cross functional skills.

Gurgaon/Gurugram

MakeMyTrip.com - Assistant Manager - CRM 

MakeMyTrip.com - Assistant Manager - CRM  ,Job Description for MakeMyTrip.com - Assistant Manager - CRM  in Make My Trip in  Gurgaon/Gurugram for (1-4) years of experience. Apply Now!

Job Description for MakeMyTrip.com - Assistant Manager - CRM  in Make My Trip in  Gurgaon/Gurugram for (1-4) years of experience. Apply Now!