MakeMyTrip.com - AM/DM - Marketing Analytics - Easytobook.com

Job description

MakeMyTrip.com, India's leading online travel company is looking for a rockstar online marketer to join its marketing team. Specifically you will work on our International Hotels brand - Easytobook.com. Easytobook is one of the world's leading websites for online travel. Our platform has powered more than 10 million bookings since inception and offers more than 300,000 hotels.

We are looking for a dynamic individual to oversee a part of our online marketing efforts. This is a fantastic opportunity for you to be associated with one of the most exciting names in the online travel industry. You will be closely involved in the formulation of Easytobook's digital marketing strategy and will report into the Head of Online Marketing

Responsibilities

- Manage bid optimization on large CPC platforms such as Tripadvisor, Trivago etc

- Use state of the art analytics tools and practices to optimize spend on the above marketing channels

- Build intelligent algorithms to bid effectively across different devices, geographies and hotels

- Build sophisticated pricing models and strategies based on historic performance and demand data

- Work closely with the technology and product team on conversion optimization initiatives

- Build deep knowledge on existing data & web analytics infrastructure to improve performance

- Apply statistical models and inferences to existing data sets to identify top performing products and promote them on marketing channels

Qualifications

- You have at least a Bachelor's degree in computer science or mathematics or economics

- You have past experience in managing large, complex data sets and using statistical tools to draw actionable inferences from them

- You have a background in technology and our deeply comfortable with scripting, programming and database technologies such as R, Python, MYSQL etc

- You love numbers and are an excel genius- you do not take any decision sans data

- You communicate strongly and are clearly able to identify key metrics and parameters to judge the effectiveness of marketing campaigns

- You have a good understanding of web analytics and are comfortable jumping into an analytics account to set up traffic source reports or funnels

- You are an Idea storehouse and continuously devour information on the internet about the next big online marketing game changer